Effective August 1, Nigeria will begin to oversee Coca-Cola’s international operations in 31 countries of the world, even as it leads a new business unit covering West Africa, The Nation reports.
Apart from changes within the international operating structure of the Coca-Cola for Europe, Middle East and Africa, there is also a reshuffle of its leadership structure.
Two business units – South and East Africa Business Unit, and West Africa Business Unit have newly been formed. Nigeria will head the West Africa Business Unit and over operations in 31 countries, with Peter Njonjo being the president of this unit.
The new South and East Africa Business Unit will be headed by Kelvin Balogun. He used to be the head for Central, East and West Africa Coca-Cola company.
Muhtar Kent, chairman and CEO of Coca-Cola stated that the new operational and leadership restructure will concretize the foundation for strong leadership and management continuity. He added the new changes are in response to evolving trends in the soft drink market and the need to maintain leadership position in the industry.
“As we continue to implement our five strategic actions for growth, it is critical that our organizational structure enables the speed, agility and inspirational leadership that are necessary to win today and in the future,” said James Quincy, president and chief operating officer of the company.
“The changes we are announcing today streamline our international structure, and reflect strong talent succession and a commitment to developing the next generation of leaders at our company,” Quincy added.